Personal Commercials
Mark & Mini signals that current TV-watching substantially changes. Consumers are watching TV on their own specific times and are getting more and more access to niche content. The application we made for Mark & Mini makes it possible that watchers are not continuously confronted with advertising that is not relevant for them, this reduces irritation.
New Technology
Our current technology makes it possible to pick commercial messages for a selected program (pre-rolls) for a more oriented broadcast.
Mark & Mini finds it very important that the privacy of the household (the viewer) is always protected.
With the combination of technology and a privacy guarantee, Mark & Mini is able to prevent that advertising will be experienced as 'intrusive'.
Relevant commercial messages are better appreciated, which gives benefits to consumers but also to the sender of these messages, namely the advertiser.
Opt-in & Opt-out
Through a so called "opt-in" obtaining a link with the consumer data and the fact that there is always an opt-out possible, the consumer is in control of the use of the Mark & Mini targeting system.
Video providers
Several large video providers have already been signed by Mark & Mini, allowing tens of millions of pre-rolls to be served. This number is guaranteed to grow in the near future.
