Renewing
The impression catalog web shop turns out to be a renewing website within the wholesale trading business. This wholesaler in promotional gifts has chosen a separate approach of different types of customers. This makes it possible for the customer to increase their market share by giving end users access to selected sections. At the same time the dealer network benefits from these new capabilities of the application and direct savings on order handling
Dealer support
The sites primary object is to support local intermediaries.
Images of products are available online in various formats for use in their own catalog, or offer them for printing. In a secure area of the site the dealer has access to his product range. There the specific wholesale price is directly visible next to the suggested retail price. You can also find current product inventory, any print options and stock options of fellow dealers in this section. The larger dealers even have the ability to integrate the catalog in to their own website. It is made possible to manage MSRP´s and the look and feel of the company.
The End User
Also the end user now has access to the web store.
Because this focus group approaches an online product catalog from the product instead of the process or collection a special interface is made. Promotional gifts are usually selected by color, price, product type or form. The web store contains search criteria and filters to any of these criteria.
Extended Options
The site is designed to support many dealers in different countries with purchasing, marketing and product presentation. The application is built on multilingualism and currently, nine different languages are supported. It is possible to carry an unlimited number of price lists. These can be staggered with different discount rates.
For each country there is a pricelist with MSRP´s for end users.
Wholesale pricelists can be allocated by country, customer or by site-specific performance. For the administration of the many different product variants, a separate module is implemented. This module distinguishes or links products based on a large number of properties, such as price, color, sizes, imaging, stock, product description and several more.
